Transcreation is a step beyond what AI can handle.
It's not just changing words from one language to another. It is an artistic form of translation that transcends mere linguistic conversion - a creative process.
Unlike regular translation, transcreation needs human understanding and sensitivity to capture the emotions and culture of the audience.
With transcreation, we can adjust messages to connect better with different groups of people around the world. This makes it really important for communicating globally.